We're proud to introduce our new sneaker collaboration with NY Jets Wide Receiver Brandon Marshall and his non-profit organization, PROJECT 375. Together we've created a shoe that sheds light on, and is dedicated to, eradicating the stigma surrounding mental health.
The shoes will feature bright green color accents: the official color for PROJECT 375's campaign. On both the men's and women's shoes, we've incorporated a green underlay that shows through as small speckles. This represents the idea that at first glance, on the surface, everyone looks the same, but beneath the surface more than 100 Million Americans are struggling with mental illness.
The overall design of the shoe signifies the willingness and ability to see through the stigma surrounding mental illness, and on the heel tab we have included a callout to PROJECT 375's hashtag, #IAMAWARE.
With each purchase LIUID will donate $18 towards Project 375 and the fight to eradicate the stigma surrounding mental health. Together, we can raise awareness and improve care for those in need.