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LIUID (loo-id) shoes is the inspiration of Stan Hu, Founder and CEO, as well as the brand's heart and soul. To understand the man, is to understand LIUID. The true embodiment of the American dream, Stan immigrated to the U.S. from China in 1985, served in the U.S. Army, and then attended the University of Alabama.

His work ethic and perseverance landed him role after role at some of the biggest shoe manufacturers in the world, including TOMS Shoes and Brown Shoe Company.

With his experience in design and production of more than 200 million pairs of shoes, and his passion to give back to the community, founding LIUID and setting forth its mission was the next logical step.

The LIUID Mission - is to INSPIRE

We want to inspire you to be your best, to help you express the many sides of who you are.  For every pair sold, $1.00 will go toward scholarships with partnered universities to empower others to conquer the road ahead and mountain to climb.


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