Through the combination of both internal and third party tracking code as well as cookies (small pieces of data that the Platform transfers to the user’s computer hard drive when the user visits the website), we track the following categories of information when a visitor enters the Platform: (1) IP address, (2) domain servers, (3) type of computer used to access the Platform, (4) types of web browsers (collectively "Anonymous Data"). Such data does not collect information that identifies you as an individual. LIUID may use Anonymous Data for general marketing purposes and to help enhance customer experience on the Platform.
We may use third-party advertising companies to serve ads on our behalf. These companies may employ cookies and action tags (also known as single pixel gifs or web beacons) to measure advertising effectiveness. Any information that these third parties collect via cookies and action tags is completely anonymous.
For you to access certain products or services that we offer through the Platform, we may require you to provide us with information that can identify you as an individual ("Personally Identifiable Information"). Personally Identifiable Information includes: (i) "Contact Data" (such as your first and last name, physical street address, city, state, zip code, phone number and email address); and (ii) "Financial Data" (such as your credit card number, expiration date, and verification code).
Please note that Contact Data and Anonymous Data is used to gather general statistics regarding our customers, visitors, and/or registrants in order to enhance the consumer experience on the Platform. We may also use demographic data in a manner that does not identify you specifically or allow you to be contacted but does identify certain criteria about our users in general. For example, we may inform third parties about the number of registered users, number of unique visitors, and the pages most frequently browsed.
You may choose not to provide us with any Contact Information. In such an event, you can still access and use some portions of the Platform; however you will not be able to access and use portions of the Platform that require your Contact Information.
We may use social plugins from certain social media platforms (Facebook, Twitter, Pinterest, etc.) on the Platform. To do this, we use the "Like" or "Share" button or icon. This is a service provided by the specific social media platform, not LIUID. If you visit a page on the Platform containing such a plugin, your browser will create a direct connection to the specific social media platform. The content of the plugin will be directly transferred to your browser by the specific social media platform and integrated into the website by the browser. When the plugin is integrated, the social media platform will be informed that your browser has visited the corresponding page of our website, even if you do not have an account with that website or are not logged into your account at the time. This information (including your IP address) is transferred directly to the social media site’s server by your browser and stored there.
We use commercially reasonable measures to maintain the security of your Contact Information. However, no company, organization, or online community, including LIUID can fully eliminate security risks associated with personal information.
We may provide your personal information to third party service providers who work on behalf of or with LIUID to provide some of the services and features of the Platform and to help us communicate with the members/users of the Platform. However, these service providers do not have any independent right to share this information (expect pursuant to a legal requirement such as a subpoena or warrant).
LIUID has security measures in place to minimize the loss, misuse, destruction and alteration of the information that you provide us or that we obtain from you. We will have no liability, however, to you or to any third party arising out of any such loss, misuse, destruction, or alternation.
The Platform may contain links to other third-party websites ("Linked Websites"). We are not responsible for the privacy practices or the content of the Linked Websites. If you choose to visit other websites, we are not responsible for the Privacy Practices or content of those other websites, and it is your responsibility to review the Privacy Policies at those websites to confirm that you understand and agree with their policies.